With an increasing surge of smart phone users in Korea, microblogging services such as Twitter and Me2Day have witnessed rapid increase of active users. Me2Day, local microblogging service provided by NHN Corp., the company behind Korea’s #1 search engine Naver, is Korea’s answer to Twitter. Me2Day boasts a beefed up privacy settings compared to Twitter, where a user can ‘follow’ another without approval. A Me2Day user requires an approval from another in order to start receiving updates. So how does this change the interaction between users?
Twitter allows for broadcasting of message or news to a wide audience, not necessarily those you know in real life. As a matter of fact, chances are, more of your followers in Twitter, you never even know in real life. This is different for Me2Day since users need another’s approval for receiving feeds; higher percentage of links formed between the users originate from existing personal relationships. This enables strengthening of preexisting relationships between users. Because of the additional privacy measure of approvals, messages aren’t broadcasted as rapidly to a wider audience as those propagated in Twitter.
Of course, Me2Day accounts can be set so that users can automatically approve incoming follow requests.
Another striking difference between Twitter and Me2Day is that it enables its users to comment on or respond to an entry as one would leave comments on a post of forums or blogs. This allows for conversation to have longer shelf-life, or more relevance in longer duration of time, as an entry, and its comments do not get lost as easily.
Me2Day was originally started in Feb 207 by Su-man Park, whose company later, in Jan 2009, was acquired by NHN. Me2Day currently has more than 1 million users, and aims to achieve 5 million user mark by the end of this year. Me2Day is to introduce additional features such as photo and video uploads, friend suggestions, social games within Me2Day platforms and providing real-time data to Naver search engine. Upon being questioned as to how Me2Day will stay competitive, Sanghun Kim, CEO of NHN, responded by saying that the company “will localize microblogging service for local Korean users”. He continued, “there is much potential to be realized in social networking industry; Me2Day certainly has potential to be competitive in a global scale”.
- Bloter.net (Korean) – “Me2Day Exceeds 1 Million Users, Plans to Add Real Time Search Feature”
- ZDNet Article (Korean) – “Twitter’s Information Marketing vs. Me2Day’s Acquaintance Marketing”