T-Commerce – eBay Korea Launches New Shopping Service

Auction, Korea’s second largest online shopping site owned by eBay Korea has launched a new online commercial service dubbed ‘Shopperama’, a term coined by combining ‘shopper’ and ‘drama’.

Shopperama is a pilot trial of T-commerce, shopping service implemented on internet TV channels. During or after watching shows on internet TV, consumers can purchase clothes, shoes, belts and any other accessories shown in the show. Clicking on actors or actresses starring in the show allows watchers of the show to view information of products featured in the show. Purchasing is as simple as clicking a few times.

Until now, Auction provided only one soap opera titled “Hungry Romeo & Luxurious Juliet” consisting of 60 short episodes; however, more diverse content is being prepared for wider audience for both the show as well as T-commerce service. Shopperama is prepared with the potential to be a killer service for IPTV and cable TV service providers.

Director of Auction Boo-Seung Chung stated, “even though there are only 2 million potential users of T-commerce service in Korea, I believe the service will be one of the most widespread service in near future.”