Imagine having K-Beauty on demand. Korean startup BeautyInApp is an O2O service offering services that range from hairstyling, makeup, to a simple manicure. From the app, clients can book high-quality beauty services in their homes or hotels. The company is founded by Grace Kim, Eric Pierce, and celebrity stylist Park Jung Ryul. After going on a business trip to L.A. Grace Kim tried out Glamsquad (an on-demand beauty service), the experience for her was amazing and convenient. The amount of time she saved as well as transportation costs made her realize that this concept could work in Korea.
Think of BeautyInApp as the “Uber” of beauty services. They offer personalized, one on one consultations and a signature range of looks, they offer the full celebrity K-Beauty experience. So how does it work?
Clients download BeautyInApp and pick the kind of service they want from hair to makeup as well as bridal services. They pick the style they want, they give their location with the date and time. A stylist will go to wherever they are. It is that simple! BeautyInApp’s beauty service has the best stylists currently in Apgujeong and Cheongdam-dong thanks to Park Jung Ryul. You can see Park Jung Ryul’s work on Korean celebrities below.
Park Jung Ryul brings with him 100 stylists who work in Seoul’s hottest K-Beauty districts Apgujeong and Cheongdam. These in-house professional stylists have at least 2 years of experience and is what separates BeautyInApp from their competitors, the quality they provide is unmatched. Customers can pay through the app which makes this service that much more convenient. Currently, the app is only available on Android which launched two weeks ago but they will be launching the IOS version at the end of the month.
Currently, their service only applies to the Gangnam-gu area with plans to expand in the spring. The service is offered from 7am to 8pm with the hope of doing a 24-hour service in the future. Here are the prices for their services.
Hair styles range from 70,000 – 110,000 won.
makeup range from 110,000 won – 150,000 won.
Nail range from 30,000 – 65,000 won.
Hair and Makeup Package range from 140,000 won to 230,000 won.
Bridal options as well.
So the next time you need to get your hair and makeup done for a night out or a special event, check out BeautyInApp and tell us what you think.