The e-learning market in Korea is as hot as ever. In fact, Asia overall is the #1 fasting growing region when it comes to the e-learning market. E-Learning is a $50 billion industry and that trend is moving up every single year. What makes Korea so acceptable to e-Learning? First is the use of mobile smartphones in Korea. It is estimated that over 90% of the Korean population uses smartphones. Now Koreans can access e-learning on any device, at any time, from anywhere. Add that to the gamification aspect that Koreans love and you have a winning combination.
Korean IT Startup Greetalk wants to get away from the old school way of Korean learning which is centered on exams and memorization. Greetalk uses big data to find out the most popular words/phrases used in daily English conversation. These are useful words and phrases compared to the high-level vocabulary words that are taught in textbooks that make the speaker talk like a robot. By focusing on commonly used expressions that are selected by statistics, the learner will not get influenced by a teachers bias.
Greetalk incorporations videos into their e-learning. People love watching videos and it is estimated that Koreans on average spend 6-7 hours a day watching video content. The Greetalk app shows short videos pulled from popular T.V. shows that use the expressions or phrases. This way the learner can see it used in actual conversations. They can then test their pronunciation through the app. If the pronunciation is wrong the app will show which words need improvement. This allows the user the opportunity to self-assess and go at their own pace.
Greetalk is currently looking to incorporate Amazon’s AI Alexa, so the learners can use Alexa to practice their English conversations skills at any time, for as long as they want, and for free!