It doesn’t take a genius to admit that LED displays are somewhat of a necessity when it comes to a fashionably modern metropolitan city.
Well, Seoul Metropolitan Government, in consortium with Cheil Worldwide and Kwangin decided to shell out 10 billion won (around $9 Million USD as of today’s exchange rate) to put twenty two 12.4 meter-tall LED display towers along the main Gangnam street, one of the busiest streets with highest pedestrian and vehicular traffic volume in Seoul. This move was in accordance with Seoul government’s latest effort to improve overall design and appearance of the city since Seoul became 2010 World Design Capital.
A series of 22 networked touchscreen-enabled displays went operational in July 2009 to serve both sides of the street; pedestrians could access information on public transportation system, surf the internet, take photographs and have them sent via email, play games, view regional information via LCD touchscreen (480 x 640) interactive interface, while passengers in vehicles or pedestrians across the street could view LED display (LED res: 80 x 768) that spans the height of each MediaPole. Each MediaPole doubles-up as a street light, featuring a bright source of light cast upon the pedestrian street that towers over it, as well as a security camera that watches over the street.