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Asian Digital Market

Working with Sanrio Digital (ala Hello Kitty and Friends) over the last few years has been an enlightening, if challenging, experience. ¬†There is nowhere Kitty …

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Lunar new year’s day, which is the biggest holiday in Korea is coming up for this weekend! A number of people would be worrying about …

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Korean Startup

Although there we are seeing significant signs and trends to opening up and more individual, consumer-oriented services and targeted products: in broad, socialogical terms, Koreans in Korea’s actions and mentality tend to be fairly uniform (critical mass). Thus, in terms of marketing, advertising and/or positioning: it’s often good to think of Korea as a VERY LARGE LOCAL market…or niche market (of 48 millionish) if you prefer — at least as a starting point.

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